Leiren grew up with Norwegian food, traditions, and fairy tales. “There were always a lot of stories about the old county in our family, and our houses were filled with trolls.” It made a big impression on her as a little girl; she has always been intrigued by a world of mythical fantasy. Leiren is a huge fan of Tolkien’s Lord of the Rings, and she loves Viking history and legend.
Madison’s oeuvre includes ethereal wedding gowns, stunning quinceanera dresses, bride's maid dresses, swimwear for prominent calendar shoots, delicate lingerie, and ready-to-wear designs, all requiring utmost precision in her work. She prides herself in creating her designs with challenging fabrics, nuanced detailed hand work, and accentuated silhouettes that mean garments that are anything but conventional.
After founding the brand in 2014, Madison Leiren achieved the FBA360 National Scholarship the following year. In New York City, she learned firsthand from some of the most skilled craftsmen in the city’s storied fashion industry. After reviewing and developing her portfolio with influential professionals there, Leiren focused her efforts on elegant evening attire. Leiren mastered sewing, pattern making, and design at Art Center College of Design and Pasadena City College, earning the Zillgitt Scholarship Award from the Business and Computer Technology Department and a scholarship from the local Altadena Rotary Club. Leiren honed her business skills at Jackie B Showroom in The New Mart, and fashion production skills with Luly Yang in Seattle, helping to produce numerous runway shows. Leiren mastered her styling skills while working at Zulily on both product and editorial photography sets. She has also worked as a stylist and social media consultant at the Finerie. Leiren has worked alongside her mentor Bruce Pflaumer through the FGI Mentorship Program beginning in 2017 to create a modern appealing collection, drawing on Pflaumer's 25+ years of experience in the fashion industry spent brand building and developing product for such names as Nordstrom.
Madison Leiren is based out of the vibrant Scandinavian community of Seattle, Washington. After visiting Norway in 2015 and seeing the land where her family comes from, Leiren found inspiration abundant in her culture. She is active in the Norwegian community engaging in viking history groups that further education about everyday life in the Viking Era to the public. She has worked to support the Nordic Museum through donating custom designs to auction for the museum as well as showing her Spring 2018 collection at the debut of the new Museum in May, 2018. Madison has also helped in making adorable dresses for the organization Little Dresses for Africa which clothes children in 47 countries in Africa and 37 other countries around the world. She has taught high school classes and after school programs in fashion design talking about the broad possibilities in the fashion industry, as well as teaching her approach to sketching and technical knowledge of sewing.