Madison Leiren’s oeuvre includes ethereal wedding gowns, stunning quinceanera dresses, swimwear for prominent calendar shoots, and delicate lingerie, and ready-to-wear designs, all requiring utmost precision in her work. She prides herself in creating her designs with challenging fabrics, nuanced detailed hand work, and accentuated silhouettes that mean garments that are anything but conventional.
Leiren’s creative vision grows from the simple philosophy that fashion should accentuate the body, help women shine from within, and realize her true beauty inside and out. The quality of the designs is what Madison Leiren believes every woman deserves to experience and should expect. Each piece is made with uncompromising attention to detail and care.
After founding the brand in 2014, Madison Leiren achieved the FBA360 National Scholarship the following year. In New York City, she learned firsthand from some of the most skilled craftsmen in the city’s storied fashion industry. After reviewing and developing her portfolio with influential professionals there, Leiren focused her efforts on elegant evening attire. Leiren mastered sewing, pattern making, and design at Art Center College of Design and Pasadena City College, earning the Zillgitt Scholarship Award from the Business and Computer Technology Department and a scholarship from the local Altadena Rotary Club. Leiren honed her business skills at Jackie B Showroom in The New Mart, and fashion production skills with Luly Yang in Seattle, helping to produce numerous runway shows. She has also worked as a stylist and social media consultant at the Finerie. Leiren has worked alongside her mentor Bruce Pflaumer through the FGI Mentorship Program beginning in 2017 to create a modern appealing collection, drawing on Pflaumer's 25+ years of experience in the fashion industry spent brand building and developing product for such names as Nordstrom.
Madison Leiren is based out of the vibrant Scandinavian community of Seattle, Washington. After visiting Norway in 2015 and seeing the land where her family comes from, Leiren found inspiration abundant in her culture. She is active in the Norwegian community engaging in viking history groups that further education about everyday life in the Viking Era to the public. She has worked to support the Nordic Heritage Museum through donating a custom design to auction for the museum. Madison has also helped in making adorable dresses for the organization Little Dresses for Africa which clothes children in 47 countries there and 37 other countries around the world.